Our thinnest, lightest notebook, completely transformed by the Apple M1 chip. CPU speeds up to 3.5× faster. GPU speeds up to 5× faster. Our most advanced Neural Engine for up to 9× faster machine learning. The longest battery life ever in a MacBook Air. And a silent, fanless design. This much power has never been this ready to go.
MacBook Pro 13-inch - All systems Pro
The Apple M1 chip gives the 13‑inch MacBook Pro speed and power beyond belief. With up to 2.8× CPU performance. Up to 5× the graphics speed. Our most advanced Neural Engine for up to 11× faster machine learning. And up to 20 hours of battery life — the longest of any Mac ever. It’s our most popular pro notebook, taken to a whole new level.
MacBook Pro 16-inch - The best for the brightest
Designed for those who defy limits and change the world, the new MacBook Pro is by far the most powerful notebook we’ve ever made. With an immersive 16-inch Retina display, ultrafast processors, next-generation graphics, the largest battery capacity ever in a MacBook Pro, a new Magic Keyboard and massive storage, it’s the ultimate pro notebook for the ultimate user.
Mac mini - New guts. More Glory
The Apple M1 chip takes our most versatile, do-it-all desktop into another dimension. With up to 3× faster CPU performance. Up to 6× faster graphics. And our most advanced Neural Engine for up to 15× faster machine learning. Get ready to work, play and create on Mac mini with speed and power beyond anything you ever imagined.
iMac - Pretty. Freaking Powerful.
The vision behind iMac has never wavered: transform the desktop experience by fitting powerful, easy-to-use technology into an elegant, all-in-one design. The new iMac takes that idea to the next level — giving you even more amazing tools to do just about anything. iMac is packed with the latest processors, faster memory and phenomenal graphics. All coming to life on the brightest, most vibrant Retina display ever on a Mac. It’s the total package — powered up.
iMac Pro - Power to the pro.
Pros love iMac. So we created one just for you. It’s packed with the most powerful graphics and processors ever in a Mac, along with the most advanced storage, memory and I/O — all behind a breathtaking Retina 5K display in a sleek, all-in-one design. For everyone from photographers to video editors to 3D animators to musicians to software developers to scientists, iMac Pro is ready to turn your biggest ideas into your greatest work.
iPhone – Like no other
iPhone 12 Pro and 12 Pro Max - It's a leap year.
5G goes Pro. A14 Bionic rockets past every other smartphone chip. The Pro camera system takes low-light photography to the next level — with an even bigger jump on iPhone 12 Pro Max. And Ceramic Shield delivers four times better drop performance. Let’s see what this thing can do.
iPhone 12 and 12 mini - Blast past fast.
5G speed. A14 Bionic, the fastest chip in a smartphone. An edge-to-edge OLED display. Ceramic Shield with four times better drop performance. And Night mode on every camera. iPhone 12 has it all — in two perfect sizes.
iPhone SE - Lots to love. Less to spend
iPhone SE packs our powerful A13 Bionic chip into our most popular size at our most affordable price. It’s just what you’ve been waiting for.
iPad – Super. Computer.
iPad Pro - Your next computer is not a computer
It’s a magical piece of glass. It’s so fast most PC laptops can’t catch up. It has pro cameras that can transform reality. And you can use it with touch, pencil, keyboard and now trackpad. It’s the new iPad Pro.
iPad Air - Powerful. Colourful. Wonderful
iPad Air does more than a computer in simpler, more magical ways. And now with more features and capabilities, it’s more versatile than ever.
iPad - Like a computer. Unlike any computer.
If the computer were invented today, what would it look like? It would be powerful enough for any task. So mobile you could take it everywhere. And so intuitive you could use it any way you wanted — with touch, a keyboard or even a pencil. In other words, it wouldn’t really be a ‘computer’. It would be iPad.
iPad mini - Mini just got mightier.
iPad mini is beloved for its size and capability. And now there are even more reasons to love it. The A12 Bionic chip with Neural Engine. A 7.9-inch Retina display with True Tone. And Apple Pencil, so you can capture your biggest ideas wherever they come to you. It’s still iPad mini. There’s just more of it than ever.